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How was the introduction of Can Lions under the leadership of Pride Hopper and Real Beauty Sketch?





All started with an introduction to the Cannes Lions International Festival of Creativity, Fernando Machado, a global friend of Unilever's pigeon, and Angelo Ramos in "Owing to something" in CCC in Ogilvie and Mather, São Paulo. May be enabled. Little did he know that it was the beginning of becoming one of the great creative partnership partnerships of marketing.

With more than 150 awards among them, Machado, now the head of brand marketing at Burger King, and Ramos is currently a magical mix of creativity, business understanding, intuition, simplicity and mutual respect in the CC of Miami, the client agency Often overlooked in the relationship.

The way to creative success

Through marketing leadership of strategic branding efforts of CMO Axel Schwann and Machado, Burger King has been shown with awards for the last several years. With several lions already on the trophy shelf, David is playing an important role in bringing Brand's marketing to a new height.

His first big win was in 2015 when Burger King and David won 13 ear lions for their tremendous proud Whopper campaign, which used rainbow packaging, events, TVs and social to support the LGBT community. In essence was simple: Elevate Burger King's long-running practical "Your Way to One in Human Truth" message is: "Be Your Way."

Recently, David helped Burger King to celebrate the 199th anniversary of the ASL with North American Sign Language Day and a special campaign, which began with the ASL community.

Burger King has been named Creative Market of the Year for 2017 due to such award-winning, business-defined work.



Make real beauty

The McDo-Ramos partnership started in 2012, after which Cain was introduced. Machado, in order to include some new ideas from the pigeon in a pigeon, he challenged Ramos to say "whatever he wanted" to come to Unilever's London office.

Machado said, "He comforted us"

Ramos also told the Unilever team that they can award top prizes to pigeon within a year. And they did. Pigeon real beauty sketch campaign won 20 lions.

Nevertheless, the creatives did not always believe that great campaigns would now be successful. During the development of sketches, Machado asked Ramos if he was definitely going to work. Ramos answers: "I do not want to."






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